Tyohaar Wahi, Andaaz Naya 

The campaign “Same Festival, Different Style”, deployed a multi-channel approach that incorporated TV, sweepstakes, and social media blasting to remind people to celebrate mindfully while remembering what the essence of Diwali is all about. The commercial showed the modern way in which a family who is spread across the globe can still come together and celebrate. Furthermore, a holiday-themed sweepstakes evoked excitement that generated buzz on various social media platforms.

TOPLINE RESULTS
6.5M+ Unique Views    |    11.4M+ Reach    |   1000+ Contest Entries

Client: Brooke Bond Red Label
Role: Creative Director
Agency: MIKADO International

Creative Services:
Campaign Launch
TVC Production
Digital & Social Media

1,000+ Contest Entries Across North America

Let's create something amazing together.

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